Apollis - Visual Messaging Rounds out Offering for Interactive, Information and Entertainment Services for Mobile Phones / Apollis invests in conVISUAL, the f

Munich/Oberhausen, Germany 6. 3. 2002 (PROTEXT/ots) - Munich-based Apollis AG is expanding its range of value-added servicesfor mobile communication by investing in conVISUAL AG, which isbased in Oberhausen. Apollis is a provider of mobile interactive,information and entertainment services for mobile phones. WithconVISUAL the product range is being expanded to include visualmessaging services. After the roaring success of text-based SMSmessages, mobile devices and mobile phone networks are now alsocapable of transmitting picture, multimedia and photo messagesbetween mobile phones. conVISUAL is leading the way in thedevelopment and operation of all kinds of visual messagingservices. conVISUAL is the third member in the Apollis Group.

In addition to visual and multimedia messaging, Apollisoffers information and entertainment channels as well as mobileinteractive solutions to companies for customer contact andservice and sales management. This interactive SMS service hasrecently been made available to companies as a location-basedservice. With Apollis mediaservices, Apollis interactive andconVISUAL, the Apollis Group is positioning itself as aninnovative and flexible partner for mobile communicationscompanies in particular, but also for portals, brands and themedia industry.

At CeBIT 2002, various products developed by Apollis on acustomer-specific basis and which Apollis provides and operatesare being presented at the stands of different mobilecommunications companies.

Apollis also plans to offer its range of products very soonto communications companies in other European countries. TheApollis Group expects to achieve seven-digit sales in each of thethree fields. For the next rollout of its services, Apollis hassufficient funds in the amount of EUR 15 million, which has beenmade available by General Atlantic Partners, the world's leadingprivate equity investment firm focused exclusively oninformation technology and communications investments on a globalbasis.

Apollis - creating mobile applications

Apollis mediaservices operates target group-specific mobileinformation and entertainment channels. These broadcastingchannels are supplied to mobile communications companies as afully managed service. This means that the company providescontent sourcing, content aggregation, the mark-up of all contentfor mobile phones as well as round-the-clock program operation.The company also offers content-overlapping SMS informationchannels.

Apollis interactive is a specialist for mobile interactivemarketing and mobile business solutions. Services range fromintegrated mobile marketing campaigns to industry-specific salesmanagement and CRM solutions. The company has alreadysuccessfully implemented image building and customer recruitmentcampaigns for Wrigleys, Procter & Gamble and BMW Bank. Inaddition to managing, hosting and analysing campaigns and systemsolutions, Apollis interactive develops push and pull location-based services together with network carriers. Among Apollisinteractive's trailblazing products are Germany's first mobileshopping guide kompazz on Vodafone WAP and the mobile SMSairport information service fly´n´spy for Flughafen MünchenGmbH. conVISUAL is the first wireless application serviceprovider to focus on the implementation of visual messagingservices. With an innovative portfolio of products, conVISUAL isdeveloping the market for multimedia messaging services fornetwork operators, service providers, ISPs, and media companies.conVISUAL operates numerous messaging applications on itscustom-built platform.

The applications are growing constantly as the multimediacapabilities of mobile devices improve: It supports all thecommon mobile phone standards like SMS, Smart Messaging,Enhanced Messaging (EMS), WAP Push and Openwave Download Fun, aswell as the coming GPRS and UMTS technologies, MultimediaMessaging Service (MMS) or i-mode. Vodafone D2, RTL, Yahoo!,Nokia, and WIND are just some of conVISUAL's customers.ots Original Text: Internet: http://www.presseportal.deMedia Contact at conVISUAL Sandra Wiewiorra Media Relations Manager E-mail: press@convisual.com Phone: +49 (208) 85 96 - 807 Media Contact at ApollisChristopher M. BachManager Corporate CommunicationsE-mail: press@apollis.com Phone: +49 (0) 89 24 448-220

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