Bemobile renamed to arvato mobile on February, 1st The leading mobile entertainment-provider in Europe continues growth under new name

Hamburg, 11. 2. 2004 (PROTEXT/ots) - bemobile GmbH, asubsidiary of arvato AG, has been renamed to arvato mobile GmbH.As Europes leading mobile entertainment- provider arvato mobilehelps network operators, media companies and internet portals todeliver high-quality mobile contents and innovative applicationsto their end customers. The company has content deals with themajor players in the music, - games-, movie-, and television-industry in place.

Bernhard Ribbrock, CEO of arvato mobile: Our goal is to buildarvato mobile into one of Europes largest service provider forconsulting, developing, operating and marketing innovativeapplications for mobile devices. In addition to our B2B-activities we are also active in the B2C-field with handy.de andTJ NET, two of the strongest mobile entertainment brands inGermany and Italy. More information on the internet atwww.arvato-mobile.com.

Handy.de offers a wide range of ringtones, graphics, gamesand one of the largest online mobile phone-shops. With over 4million registered users and a brand recognition of 53% (Emnid2003) handy.de is one of the leading mobile entertainmentportals in Germany.

TJ NET is based in Rome and has 20 employees. TJ NET providesmobile entertainment-services and voice-services to all threeItalian network operators and over 2,2 million registered users.Contact: Corelations Beate Wunderwaldt, Telephone: ++49-40-6461-5048 Anja Schlumberger, Telephone: ++49-40-6461-5291 BramfelderChaussee 45 22177 Hamburg Fax: ++49-40-6461-5492 Mail:beate.wunderwaldt@corelations.de Mail:anja.schlumberger@corelations.de

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