CeBIT 2002 Highlight: the first media "memorial stone" friendlyway creates a piece of eternity with the first media memorial stone

MUNICH 5. 2. 2002 (PROTEXT/ots) - friendlyway will bepresenting the first multi-media memorial stone to the public atthe CeBIT trade fair this year. The memorial stone has acomputer point enabling access to the Internet, from memorialsites and cemeteries for example. This means that informationsuch as text, pictures, sound and even video can be called up onthe people and institutions being commemorated. With its Internetmemorial stone, friendlyway - which is now represented worldwide- is leading the way with a trend from the USA that is gainingpopularity in Europe as well. It is now common practice in theUSA to publish an obituary on specially-designed Internetmemorial pages. Enabling access to this information via anInternet system at the location of the memorial or mourning is alogical development. "The multi-media memorial stone also enablesaccess to information about charitable organisations working tocounter disease, violence or political persecution. Donationscan be transferred to them online. So friendlyway is not only onthe side of the struggle against forgetfulness but also fulfils agood purpose for a more friendly world," says Klaus Trox, CEO offriendlyway AG. The initiative has already met with keen interestfrom those involved in the preservation of historic buildingsand monuments. Two prospective buyers will be holding discussionson installing the first Internet memorial stones after CeBIT2002. About the company (http://www.friendlyway.de) friendlywayhas concentrated on the interface of two megatrends,'online/offline' and 'mobile/stationary'. In the 'online/offline'megatrend, banks and trade customers are now bringing e-commerceinto the traditional branches. In the 'mobile/stationary'megatrend, these e-commerce offers can be called up andcontrolled from mobile end-units. Customers can, for instance,download product information electronically onto their mobilecomputer and take it home. Against this background, friendlywayis developing technological solutions and marketing them via thefriendlyway partner network throughout Europe, Asia and inAmerica via its own subsidiary, friendlyway Inc. in SanFrancisco. For further press information: friendlyway AG MünchnerStr. 12-16 D-85774 Unterföhring Germany ++49-(0)89-95-97-9155++49-(0)89-95-97-9140 e-mail: andreas.stuetz@friendlyway.com

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