Controlling multimedia presentations on plasma screens with design computer columns / SYSTEMS 2001 - friendlyway and NEC demonstrate Multimedia XXL

Munich, Germany (PROTEXT/ots) - Together with NEC DeutschlandGmbH, friendlyway will present the Multimedia XXL product atSystems 2001. On stand 215, in hall B3, visitors will be able totest applications, with which future large-scale picturepresentations on NEC displays will be controlled by friend@publiccomputer columns in public sites. This new technology combination is geared, above all, to therequirements of presentations, sales consultations and animationof products and services in banks and trade. Therefore,Multimedia XXL units will in future be employed preferably inbanks, department stores, multi-storey car parks, airports andcinemas. NEC, the leading manufacturer of plasma displays, is makingavailable various 42-, 50- and 61-inch models, which are tailoredto fields of application in heavily frequented areas and tomultimedia applications. User-friendly features, such asmultipicture and zoom function, provide the user with wide-ranging options to intervene in order to select the suitablerepresentation mode. Furthermore, at Systems 2001, NEC is alsoshowing a 3x3 video screen from the 50-inch plasma display thatfeatures an overall diagonal of over 3.80 metres. The Multimedia XXL unit functions in the following way: aninteractive friend@public design infoterminal is set up in frontof the large-scale display to be controlled. The terminal'stouch-sensitive screen can call up, for instance, videos that canbe shown either identically on the large-scale display or in amodified and confidential form. About the company (http://www.friendlyway.com) friendlyway has concentrated on the interface of the two'online/offline' and 'mobile/stationary' megatrends. In the'online/offline' megatrend, banks and trade customers will bringe-commerce into the classic branch. In the 'mobile/stationary'megatrend, terminals will be able to call up and control these e-commerce ranges. Customers will be able to load, for instance,product information electronically onto their mobile computersand take it home. To this end, friendlyway is developing andmarketing technological solutions via the friendlyway partnernetwork throughout Europe and Asia, as well as in the US via itsown subsidiary company, friendlyway Inc. in San Francisco. With this positioning, friendlyway was voted one of Germany'sleading innovative companies by the 'Netinvestor' magazine inspring of this year. Within the space of 24 months, friendlywaymanaged to improve its market position, leaping from 13th to 2ndplace in the ratings (see the August 2001 edition of i-Businesspublished by Hightext publishing house). Only last year,friendlyway was successful in the much-coveted StartUpcompetition organized by McKinsey, the Sparkassen and Sternmagazine and secured second place ahead of 1,300 competitorsnationwide. About the company (http://www.necd.de) The Tokyo-based NEC Corporation is one of the world's largestmanufacturers of information and telecommunications technologyand can look back over a history of over 100 years. Last year,the company's turnover was around USD 42 billion. NEC Corporationproduces a range of over 15,000 products and boasts more than 98subsidiary companies and research institutions worldwide. Founded in 1985, the NEC Deutschland GmbH, a hundred per-centsubsidiary of the NEC Corporation that operates worldwide, hasbeen a success story that looks set to continue. The company'scurrent product portfolio contains the most up-to-datepresentation technology, including video-, LCD- and DLP(-projectors, plasma monitors and peripheral equipment such as CD-ROM, DVD drives and floppy disks. Telecommunications products andsuper computers round off the range. NEC is at the forefront inall sectors, including market leadership, and is ideallypositioned to achieve further growth. The headquarters inIsmaning, near Munich employs around 115 members of staff. Thesales area targeted by NEC Deutschland GmbH encompasses regionsin Central Europe with Germany, Austria and Switzerland, as wellas the Benelux countries and Central and Eastern Europe. Furtherpress information: Ralf Wolf NEC Deutschland GmbHReichenbachstr.1, 85737 Ismaning Tel.: 0 89/96 274-260, Fax: 089/96 274-542 e-mail: Ralf.Wolf@de.neceur.com ots Original TextService: friendlyway AG Internet: http://www.presseportal.deFurther press information: friendlyway AG Münchner Str. 12-1685774 Unterföhring (++49) (0)89 95 97 91 55 (++49) (0)89 95 97 9140 e-mail: info@friendlyway.com

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