conVISUAL is the World's First Provider to Facilitate Interoperability between SMS, Smart Messaging, EMS and MMS.

Oberhausen, Germany (PROTEXT) - conVISUAL, the first VisualMessaging Service Provider, paves the way for true interoperability between mobile messaging technologies SMS, Smart Messaging, Enhanced Messaging Service (EMS) and Multimedia Messaging Service (MMS) with its"Multimedia Message Broker" platform. conVISUAL has the last word in the intensively discussed"format dilemma". Thanks to its "Multimedia Message Broker" (MMB)platform, it is the first provider to enable the directconversion of multimedia messages between the most diverse mobilephone standards. Interoperability is the magic formula for theharmonious coexistence of text SMS, Smart Messaging, EMS and MMS. Up to now, only those owning mobile phones with Nokia'sproprietary Smart Messaging protocol or the new EMS industrystandard could avail of the picture messages and ringtones onoffer. As a result, friends and colleagues using the other mobilephone standard, respectively, missed out completely: The lack ofinteroperability between EMS and Smart Messaging devices meantthat the exchange of images and melodies was impossible. Bycoming up with intelligent conversion using MMB, conVISUAL notonly solves this dilemma, but also gives all other mobile phoneusers access to the formerly exclusive multimedia communicationcommunity - regardless of whether they have simple text SMSmobile phones or one of the latest MMS generation of devices.This means that all mobile phone users now have the freedom toactively enjoy multimedia applications based on existing andfuture standards. By employing intelligent algorithms to automatically identifythe user's device type, conVISUAL determines the display optionsthat each particular device can support. Accordingly, the samecontent is delivered on a text SMS, Smart Messaging, EMS and, infuture, MMS mobile phone with the optimum format for each user.Consequently, the issue of the mobile phone's technicalspecifications is no longer important. conVISUAL has always specialised in creating messagingapplications that provide interoperability. conVISUAL - listed bythe Handelsblatt publishing group as one of the "German Hot 100"companies - was the first EMS service provider. As early as theGSM World Congress in February, conVISUAL demonstrated how simpleSMS keywords could be used to send multimedia greetings to SmartMessaging or EMS devices. conVISUAL - The Home of Visual Messaging Services. conVISUALis the first Wireless Application Service Provider focused on therealization of Visual Messaging Services. Through an innovativeproduct portfolio conVISUAL creates opportunities for networkoperators, service providers, ISPs and media companies to expandtheir businesses by leveraging the extraordinary potential ofmultimedia messaging services. conVISUAL's Multimedia MessageBroker (MMB) is the intelligent platform for the creation,personalization, conversion and distribution of mobile multimediamessages. Using the MMB, conVISUAL operates numerous messagingapplications, that are growing concurrently with the emergingmultimedia facilities of mobile devices: The MMB supports all oftoday's common messaging standards, such as SMS, Smart Messaging,Enhanced Messaging Service (EMS) and WAP, as well as future GPRSand UMTS technologies such as the Multimedia Messaging Service.Based in Oberhausen in Germany, conVISUAL employs a talented andexperienced team, concentrating highest industry excellenceincluding Ericsson, Mannesmann Mobilfunk, Nokia and TheronBusiness Consulting. Pictures Pictures accompanying this press release areavailable for download in the picture gallery in the press areaon the conVISUAL website. ConVISUAL media contact EssenerStrasse 2-24

Sandra Wiewiorra 46047 Oberhausen, GermanyMedia Relations Manager E-mail: info@convisual.com

E-mail:press@convisual.com www.convisual.com

Phone: +49 20885 96 - 807

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