conVISUAL's Photo Community Sets Standard for the New Mobile Messaging Generation

Oberhausen, Germany (PROTEXT) - conVISUAL, the first VisualMessaging Service Provider, unveils Photo Community, a new typeof mobile service enabling users to send and receive images andphotos via mobile phone. With the "Smart Image Pipeline",conVISUAL's professional, digital image transformation process,conventional pictures are enhanced for mobile phones according tothe user's preferences. conVISUAL is thus opening up a whole newdimension in visual communication for users of mobile phones. With its Photo Community service, conVISUAL offers mobilephone subscribers a new means of communication that is bothindividual and inter-personal. Images and photos - whetherprivate or commercial - can be uploaded to the Photo Community,converted, selected and then sent to any mobile phone. Thisservice is made possible by conVISUAL's "Smart Image Pipeline",which is being developed in collaboration with the Hasso-Plattner-Institute, University of Potsdam. This imagetransformation process converts digital images into smallerimages with different characteristics so that they can already bedisplayed on today's generation of mobile phones. Therefore,conVISUAL provides a new, fundamental and powerful tool formobile, visual communication. With the "Smart Image Pipeline" process, conVISUAL's PhotoCommunity can handle digital images in just about all thestandard formats (e.g., JPEG, GIF, BMP or PNG) and in any size.Whether the images are from the user's own digital camera, ascanner or from an image database is irrelevant. The imagequality of the reduced pictures is tailored for best results onthe relevant phone display, thus minimising any loss ofinformation or quality due to reduction. The "Smart Image Pipeline" creates different variants for eachimage, with different contrast, brightness and sharpness offocus. The mobile phone user can choose the image he likes bestfrom this selection. The selected image can now be added to theuser's personal Photo Album, which is accessible via the Web andWAP, or sent straight to a mobile phone. conVISUAL's "MultimediaMessage Broker" platform handles the conversion for therecipient's mobile device automatically. All common messagingformats are supported: Smart Messaging, EMS and MMS. In future, conVISUAL's "Smart Image Pipeline" will be expandedto include smart tools to facilitate intelligent and automaticediting of pictures, photos and video clips. The end user canthus design and send his own personal pictures and photos whileon the road and according to his wishes. By introducing this service, conVISUAL's Photo Community setsthe standard in mobile multimedia communication as well asenabling network carriers and providers of mobile services tooffer their target groups the long-awaited integration of privatepictures in mobile messaging. conVISUAL - The Home of Visual Messaging Services. conVISUAL is the first Wireless Application Service Providerfocused on the realization of Visual Messaging Services. Throughan innovative product portfolio conVISUAL creates opportunitiesfor network operators, service providers, ISPs and mediacompanies to expand their businesses by leveraging theextraordinary potential of multimedia messaging services.conVISUAL's Multimedia Message Broker (MMB) is the intelligentplatform for the creation, personalization, conversion anddistribution of mobile multimedia messages. Using the MMB,conVISUAL operates numerous messaging applications, that aregrowing concurrently with the emerging multimedia facilities ofmobile devices: The MMB supports all of today's common messagingstandards, such as SMS, Smart Messaging, Enhanced MessagingService (EMS) and WAP, as well as future GPRS and UMTStechnologies such as the Multimedia Messaging Service. Based inOberhausen in Germany, conVISUAL employs a talented andexperienced team, concentrating highest industry excellenceincluding Ericsson, Mannesmann Mobilfunk, Nokia and TheronBusiness Consulting. Pictures Pictures accompanying this press release are available fordownload in the picture gallery in the press area on theconVISUAL website. ots Original Text Service: conVISUALInternet: www.presseportal.de Contact: conVISUAL Essener Strasse2-24 46047 Oberhausen, Germany E-mail: info@convisual.comwww.convisual.com media contact Sandra Wiewiorra Media RelationsManager E-mail: press@convisual.com Phone: +49 208 85 96 - 807

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