DUCATIMH900evoluzione - The First Bike to Enter the Internet

Bologna, Italy (PROTEXT) - It is the first bike of the newmillennium. It is the first bike to enter Internet e-commerce. Itis the first bike with world pricing. Ducati (NYSE: DMH; Mercato Telematico Azionario: DMH) againbreaks new ground in the motorcycle world with theMH900evoluzione's aggressive forward-thinking style. Availablein a limited edition only, its combination of classic beautyand high technology is unique. As distinctive as our newmotorcycle is, so is our way of bringing it to our customers. DUCATIMH900evoluzione -- the first bike you can purchase fromyour living room. When visiting the MH900e page at www.ducati.com, Ducati fanswill find photos, specifications and everything they want to knowabout the MH900e. Then, starting January 1, 2000 at 00:01 GMT,with the click of a button, customers can reserve an MH900e tobe built specifically for them. When a customer's reservation isconfirmed, it will be added to the official MH900evoluzione OwnerRegistry on www.ducati.com, where the owner will be able to trackhis/her bike's status. Once built, the MH900e will be sent to a local authorizedDucati Dealer in a special protective case. The dealer willperform all final inspections then hand over the keys.Deliveries will begin in mid-summer 2000. "Once again," said Federico Minoli, Chairman and ChiefExecutive Officer of Ducati Motor, "our motorcycles anddistribution are at the cutting edge. With the MH900e, Ducatihas become the first motorcycle company in the world to use e-commerce as the unique method of sale. I am confident that theMH900e with its style, innovation, creative design andtechnology will be the perfect motorcycle to start off thenew millennium." The pricing of the MH900e is equally innovative with the priceremaining the same throughout the world: 15,000 Euro. With the reservation of the MH900e on-line, Ducatidemonstrates its leadership role in the world of the Internet. The Ducati website, www.ducati.com receives an average of150,000 hits per day. Desmo-bid, the online auction of unique piecesof Ducati memorabilia, is already a success, and Desmonet is inthe forefront of B2B (business-to-business). Ducatisti throughout the world not only have a true home atDucati Motor in Bologna, Italy but now also have a virtual homeat our website www.ducati.com. Please note: The price shown for the American continent issuggested retail, for Europe it is key-in-hand pre-luxury tax,and for the rest of the world it is pre-tax. Founded in 1926, Ducati builds racing-inspiredmotorcycles characterized by unique engine features,innovative design, advanced engineering and overall technicalexcellence. Ducati has won eight of the last ten WorldSuperbike Championship titles and more individual victoriesthan the competition put together. The Company producesmotorcycles in four market segments which vary in theirtechnical and design features and intended customers:Superbike, Supersport, Monster and SportTouring. The company'smotorcycles are sold in more than 40 countries worldwide, witha primary focus in the Western European and North Americanmarkets. For more information about the Company, please visitour web site at http://www.Ducati.com. This press release contains statements that are forward-looking and are subject to a number of risks and uncertaintiesthat could cause actual results to differ materially from thoseanticipated, as described in the Company's prospectus dated March23, 1999. ots Original Text Service: Ducati Motor Holdings spaInternet: http://www.newsaktuell.de Contact: Investors: LynnMorgen, Carolyn Capaccio, or Michele Loguidice of Morgen-WalkeAssociates (USA) 212-850-5600, for Ducati Jean-FrancoisCarminati, or Catherine Juillard, 33-1-47-03-6810 Media: StacyBerns or Stacy Roth of Morgen-Walke Associates (USA) 212-850-5600, for Ducati, or Madeleine Resene, 33-1-47-03-6810; orJason M. Jacobs of Ducati Motor Holding, 39-051-6413-222 Website: http://www.ducati.com

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