friendlyway breathes new life into tired large-scale screens / Multimedia XXL links information stands with large- scale displays

Munich, Germany (PROTEXT/ots) - As announced by the Munich-based friendlyway AG, the new friendlyway Multimedia XXL productwas unveiled for the first time to the public this week. Usingthe Multimedia XXL product, multimedia advertising displays,which have been passive hitherto, will become interactive. Tothis end, a special control device was developed enabling mediacontent on the large-scale displays to be controlled from one ofthe friend@public computer columns (information terminal)standing in front. This new technology combination is geared, above all, to meetthe requirements of product presentations, sales consultancy andanimation as well as banking and trade services. In the future,Multimedia XXL units will also be employed predominantly inbanks, department stores, multi-storey car parks, airports andcinemas. The Multimedia XXL unit works in the following way. Aninteractive friend@public design-infoterminal is set up in frontof the large-scale display to be controlled. Using the terminal'stouch-sensitive screen, videos, for instance, can be called up,which can be shown either identically on the large-scale displayor in an adapted form that remains confidential. Klaus Trox, board member and founder of friendlyway AG,explains that this innovation has solved two problems. 'First ofall, the passive advertising displays were, admittedly, becomingincreasingly popular. However, customers were unable to satisfytheir desire to buy aroused by the advertising. Generally, therewas no opportunity to buy the product at the advertising display. Secondly, interactive shopping terminals were also becomingincreasingly popular. However, they were often not attractiveenough to make the customers curious about the offer. The combination of both types of technology awakens customers'curiosity straightaway, advertises the products and enablescustomers to satisfy their wish to purchase directly at theinfoterminal", says Klaus Trox of friendlyway. friendlyway has concentrated on the interface of twomegatrends, 'online/offline' and 'mobile/stationary'. In the'online/offline' megatrend, banks and trade customers arebringing e-commerce into the traditional branches. In the'mobile/stationary' megatrend, these e-commerce offers can becalled up and controlled from mobile end-units. Customers can,for instance, download product information electronically totheir mobile computer and take it home. Against this background,friendlyway is developing technological solutions and marketingthem via the friendlyway partner network throughout Europe, Asiaand in America via its own subsidiary, friendlyway Inc., in SanFrancisco. With this positioning, friendlyway was voted one of Germany'sleading innovative companies this spring by the 'Netinvestor'magazine. Within two years, friendlyway has managed to improveits market position by leaping from 13th to 2nd place in theratings (see iBusiness August edition 2001, published by Hightextpublishing house). Only last year, friendlyway won second place in theprestigious StartUp competition run by McKinsey, the Sparkassesavings banks and Stern magazine, ahead of 1,300 competitorsacross Germany. ots Original Text Service: friendlyway AGInternet: www.presseportal.de For further information, pleasecontact: friendlyway AG Münchner Str. 12-16 85774 Unterföhring(++49) (0) 89 95 97 91 55 (++49) (0) 89 95 97 91 40 e-mail:info@friendlyway.com.

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