friendlyway: Information points with wireless LAN / Information points transmit information services for mobile end units

Munich, Germany (PROTEXT/ots) - friendlyway is now offeringits computer points 'friend@public', including an integratedwireless LAN transmission unit, for public use. This means thatin the future the systems will also be able to transmitinformation services to mobile receivers within a radius ofapprox. 100 metres.

The computer points will be installed in locations such astrade fairs, airports and railway stations. Visitors will beable to use the new technology to find out about transportconnections or tourist attractions in their destination using thelocal information points. Wireless LAN can also be used todownload a multimedia travel guide to the passenger's mobile endunit, for example. This means that during the journey thepassenger can already be preparing for the customs in theirdestination.

"Stationary 'information computers' and information servicesfor mobile end units transmitted by wireless LAN transmitter aregrowing increasingly close in the area of public informationtransfer. In fact, both methods of information transfer aredeveloping a symbiosis," claims Klaus Trox, CEO and co-founder offriendlyway AG.

"Computer points installed in public places will drawattention to the local availability of information to mobile endunits via wireless LAN," he continues. "The end customer is evenable to pre-select which information services are to be sent,using the computer point. Only the desired information will bedownloaded."

friendlyway has concentrated on the interface of twomegatrends "online/offline" and "mobile/stationary". The"online/offline" megatrend involves banks and trade customersbringing eCommerce into the traditional branch."Mobile/stationary" meanwhile involves these eCommerce servicesbeing available to and controllable from mobile end units. Forexample, customers will be able to load product information downto their mobile computer and take it home. friendlyway developsthe technology to do this and markets it via the friendlywaynetwork of partners throughout Europe and in Asia, as well as inthe USA via its own subsidiary friendlyway Inc. in San Francisco. The company's positioning led to friendlyway being voted oneof the most innovative companies in Germany by the Netinvestormagazine in Spring of this year. friendlyway has risen from 13thto 2nd in the market within 24 months (see August 2001 edition ofiBusiness, published by Hightext Verlag).

ots Original TextService: friendlyway AG Internet: http://www.presseportal.de Wewill be happy to help with any questions: friendlyway AGMuenchner Str. 12-16 85774 Unterfoehring (++49)-(0)89-959-79155(++49)-(0)89-959-79140 e-Mail: info@friendlyway.com

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