High capacity makes Memory Stick more versatile * Memory Stick media with Memory Select Function allows users to categorise data

BERLIN January 10 (PROTEXT/PRNewswire) - Sony Europe todayannounces the introduction of Memory Stick media with MemorySelect Function, which increases the capacity of Memory Stick andenables users to store different types of material into separatecategories. The first Memory Stick media with Memory SelectFunction incorporates two 128MB memory units which would, forexample, allow a user to store business presentations in one andfavourite pictures in the other.

"Memory Stick has evolved into a personal networking mediumwhich is usedto connect a growing list of products such asdigital still cameras, PDA's, PC's, portable audio devices,televisions, printers and car devices," says Gildas Pelliet, VicePresident, Sony Digital Imaging Europe. "As well as increasingcapacity, this new development makes it far more versatile anduser friendly, ensuring that it will continue as the format ofchoice as more Memory Stick enabled products are added to thelist."

Memory Stick media with Memory Select Function incorporatesmultiple 128MB memory units which are selected mechanically. Eachmemory unit can be used to categorise various types of data, suchas business and personal. Initially, it has a total capacity of256MB, which is much higher than its predecessors, although itsbasic capacity of 128MB ensures that it remains compatible withall products which are 128MB Memory Stick enabled. The currentMemory Stick data transfer rate of 20Mbps is maintained.

The first Memory Stick media with Memory Select Function with256MB capacity will be available in Europe from April 2003.About Sony Europe

Sony manufactures audio, video, communications andinformation technology products for the global consumer andprofessional markets. With its music, pictures, game and onlinebusinesses, Sony is uniquely positioned to become a leadingpersonal broadband entertainment company in the 21st century. InEurope Sony recorded consolidated annual sales of EUR 14.76billion (yen 1,609 billion) for the fiscal year ended March 31,2002, based on an average market exchange rate for the sameperiod of yen 109 to the euro. Sony Europe, headquartered at theSony Center am Potsdamer Platz in Berlin, is responsible for thecompany's European electronics business and registeredconsolidated sales of EUR 9.36 billion*(Note 1) for the fiscalyear ended March 31, 2002.For more information on Sony Europe, please visitttp://www.sony-europe.comNote 1* Figures for the cellular phone business from October 1, 2001are excluded from Sony Europe's consolidated sales.For more information, please contact:Matthias ColliCorporate Communications EuropeSony Europe GmbHtel: +49 30 25755158, fax: +49 30 2575 5174email: Matthias.Colli@eu.sony.comwww.sony-europe.com/presscenter.In addition, for any queries about Sony in your respectivecountry, please contact your local Sony PR office.

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