Leading companies showcase Memory Stick-compatible products at CeBIT 2002

HANOVER (Germany), March 12 (PROTEXT/PRNewswire) - Newproducts introduced in Europe to respond to growing demand inimaging, audio and data applications generates

Over thirty consumer electronics and information technologycompanies exhibited at the Memory Stick Pavilion (hall 21,B18) during the CeBIT (13-20 March, 2002) to showcase theirlatest Memory Stick-compatible products for Europe. Reflectingthe ever increasing popularity of the Memory Stick format inEurope, these companies also introduced products which expand thepersonal network platform.

With products available in more than 50 electronicscategories, the Memory Stick format enables users to store,transfer and share digital data between an array of compatibledevices - regardless of the manufacturer - without the need forreformatting or risk of losing data.Personal Networking

At the Memory Stick Pavilion attendees will find the latestMemory Stick media-compatible products grouped into threeapplication areas of the personal network platform: Imaging,Audio and Data.

Samsung, for the first time in Europe, introduces DVD playersand Digital Camcorders with a built-in Memory Stick media slotshowing these products at the Memory Stick Pavilion.

Demonstrating an expanded vision of entertainment options forMemory Stick media, Pioneer car audio systems displays itsproducts in the Audio area of the pavilion. Pioneer (hall 21,A60) also announces the world's first single-unit audio systemcombining a MagicGate Memory Stick slot, a CD player and anintegral 6GB hard disk.

SanDisk (hall 21, D23) announces a new dual-slot memory cardreader and shows it in the pavilion's Data display section.

Indicating the breadth of Memory Stick media possibilities,other previously announced products on display include Personalcomputers, CD-RW drives, Memory Stick digital camera and globalpositioning system (GPS) expansion modules for handheld devices,and digital photo printing kiosks.Key Memory Stick Information

The Memory Stick format has made significant strides inworldwide adoption since introduced as a concept in 1998. Somekey facts include:* More than 300 different Memory Stick media-compatible productscurrently available;* 237 Memory Stick format supporting companies as of March 11,2002; and* More than 20 million Memory Stick media cumulative worldwidecompliant product shipments at the end of March 2002.* More than 20 million cumulative worldwide media shipments atthe end of March 2002.

Information and images concerning Memory Stick media can befound on the new Memory Stick platform Web site(www.memorystick.com), allowing users to learn more aboutconnectivity with Memory Stick media, its technology andthe available compatible products on the market. In addition, Website visitors can take a virtual tour of the CeBIT 2002 MemoryStick Pavilion.About Sony

Sony manufactures audio, video, communications andinformation technology products for the global consumer andprofessional markets. With its music, pictures, game and onlinebusinesses, Sony is uniquely positioned to become a leadingpersonal broadband entertainment company in the 21st century. InEurope Sony recorded consolidated annual sales of EUR 14.90billion (yen 1,473,780 million) for the fiscal year ended March31, 2001, based on an average market exchange rate for the sameperiod of yen 98.9 to the EUR. Sony Europe, headquartered at theSony Center am Potsdamer Platz in Berlin, is responsible for thecompany's European electronics business and registeredconsolidated sales of EUR 10.37 billion for the fiscal year endedMarch 31, 2001.For more information on Sony Europe, please visithttp://www.sony-europe.comFor further information regarding Sony in Berlin, please contact:Matthias Colli Corporate Communications Europe Sony Europe GmbHtel: +49 30 2575 5158fax: +49 30 2575 5174email: matthias.colli@eu.sony.comhttp://www.sony-europe.com/presscenterIn addition, for any queries about Sony in your respectivecountry, please contact your local Sony PR office

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