Matthias Graf von Armansperg Named Sales & Marketing Director, Europe, for Elemica: Leading Global Network for Chemicals

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http://recherche.newsaktuell.de/galerie.htx?type=obs Frankfurt (ots/PROTEXT) - Elemica, a neutral network foundedby some of the world's leading chemical companies to serve theglobal chemical industry, today named Matthias Graf vonArmansperg sales & marketing director, Europe for Elemica. VonArmansperg will be responsible for leading Elemica's recentlyappointed European business development team and guiding theirefforts to support client needs within global markets.

According to Bertrand Petit, chief operating officer forElemica Europe, "Von Armansperg brings Elemica more than 10years of chemicals industry experience in sales, marketing andproduct management functions. He also played an instrumentalrole in the conception and formation of Elemica during the lastyear as a delegate from BASF to Elemica. His understanding ofElemica's business goals and long-term strategy is evident andnecessary for guiding our business development team in Europe."

As director of plastics sales to the automotive industry inEurope, von Armansperg established the first pan-European keyaccount organization within BASF and piloted the crossborderimplementation of Customer Relationship Management (CRM) . Mostrecently, he served in the BASF marketing consultancy and focusedon product sales, marketing and positioning strategies in Europe,Asia and the United States.

Before joining BASF, von Armansperg worked as a consultantfor Booz Allen & Hamilton Inc., Düsseldorf, where he wasresponsible for the reorganization of the European sales divisionof a leading chemical company, the diversification strategy foran energy and engineering firm and the market entry strategy fora company in the table and giftware industry.

Von Armansperg is a Hanns-Seidel Scholar and received an MBAfrom INSEAD University in Fountainebleau, France. Additionally,he is a University of Miami Fulbright Scholar in environmentalengineering and completed several postgraduate training coursesin management and international studies.

About Elemica Elemica is a premier global neutral network for the contractbuying and selling of chemicals. The company will offer anintegrated, end-to-end system, enabling buyers and sellers tostreamline their business processes for contract sales andimprove negotiation, contract management, order fulfillment andpayment. Elemica's comprehensive solution creates powerfulefficiencies and offers support that extends from pre-salesthrough negotiation and contracting, and continues through thetransaction, supply chain, and after-sales processes. Phasedrollouts of full integration services are scheduled for 2001.

The network's 22 investors include: Air Products andChemicals, ATOFINA, BASF, Bayer, BP, Brenntag, Celanese,ChemCentral, Ciba Specialty Chemicals, Degussa, The Dow ChemicalCompany, DSM, DuPont, Millennium Chemicals, Mitsubishi ChemicalCorporation, Mitsui Chemicals, Rhodia, Rohm and Haas, Shell,Solvay, Sumitomo Chemical and Vopak.

ots Original Text Service: Elemica GmbH Internet:http://recherche.newsaktuell.de

Contact: Neil Gussman Elemica, Inc. 001 (215) 599-1200 ext.1299 ngussman@elemica.com

Stefan Oberdörfer Citigate Demuth GmbH 0049 (69) 170071-68oberdoerfer@citigate-demuth.de

www.elemica.com

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