New European Hyundai Motor Headquarters in Rüsselsheim

RÜSSELSHEIM, GERMANY 09.09.2003 (PROTEXT/ots) - Under themotto "Stepping Forward" Hyundai Motor opened its new Europeanheadquarters at their site in Rüsselsheim, Germany, one dayprior to the opening of the IAA - Investment of 50 Million Euro - Expanded R&D and Design facilities - Expanding position as 3rd largest European import brand The unique architecture of the Hyundai Motors EuropeanHeadquarters, situated in Rüsselsheim, brings the Sales andMarketing, R&D and Design departments together under one roof. Built at a cost of over 50 million Euro, the 25,000 squaremetres of workspace are housed in a state-of-the-art buildingwhich reflects both the commitment of the company to Europe andthe uniquely Korean nature of Hyundai. A four-story circularbuilding houses the Sales and Marketing division, the two story,rectangular R&D section adjoins it and in turn leads into theDesign section. The whole building is designed to convey theHyundai theme of "Hyundai Motor Europe where Precision meetsPassion." Bringing these vital functions together is a move designed tomaximise the potential of the European market by offering thebest service to importers, dealers and clients, while providinga flexible infrastructure to ensure the products and qualitymeet European demands. Each division has an important role to play in bringingHyundai nearer to its aim of becoming one of the global top fiveinternational car makers within the next decade. Combining theminto one facility is a major step towards each of themfulfilling this role while working in harmony. Marketing & Sales Center As Hyundai invests more into the international brand, theMarketing Center will become a natural focal point formaximising the effect of corporate sponsorship such as the UEFA2004 and FIFA Worldcup 2006. In the medium term, both by brand building activities and byactive involvement in the development of new, European orientedmodels, the Marketing & Sales Center intends to substantiallyraise penetration with a target of some 300,000 vehicles thisyear, or approximately 1.9 percent market share. The Hyundia Kia European R&D Center The purpose of the R&D Center is to ensure that every Hyundaimodel is fitted to the exacting demands of the Europeancustomer, such as i.e. the Hyundai Getz or the latest project,the Hyundai CCS convertible study being unveiled at the motorshow in Frankfurt. The facility is equipped both to evaluate newor existing power trains, and also to actively engage in theirdevelopment. Like the other departments, remaining constantly incommunication with the head office in Namyang, Korea and withother facilities in Japan and the USA. The Hyundai Kia European Design Center The objectives of the Design Center can best be expressed by"Creating the best design value for the European Market." Thisincludes taking European design tendencies and needs, addingEuropean human resources and feeding them into the infrastructureof design studios throughout the Hyundai Motor Group. ots Original Text Service: Hyundai Motor Europe GmbH Internet:http://www.presseportal.de Contact: Hyundai Motor at the IAA Press Conference at 02:00pm onSeptember 9, 2003 Hall 4.0 Booth 4.14 or Ralf C. Kaiser European Communications Hyundai Motor Europe GmbH Marie-Curie-Strasse 2 D-65428Rüsselsheim, Germany T : +49 6142 7899 361 F : +49 6142 7899 300 rckaiser@hyundai-europe.com

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