New on the market - the shining friendlyway counter! / friendlyway introduces a new Internet terminal for tables, counters and shelves

Munich, 19. 11. 2003 (ots/PROTEXT) - friendlyway AG ofMunich is introducing the first "friendlyway counter"information terminal for use on tables, counters and shelves. Thenew system can be used, for example, as DVD or stereo, either ina shop, as a virtual campus in university libraries or as acounter-based hotel reservation system.

The system can be delivered with various extras such as touchscreens, card and barcode readers, camera and telephoneearpieces. A special feature is that the system gives off lightthrough a transparent frosted rear housing. This also drawsattention to itself and the possibility for self-use which itcreates.

The main target group for the new friendlyway counter iscommercial and service outlets. According to friendlyway, thesewill lead to a multimedia battlefield in coming years. Withsinking prices for displays, these are replacing more and moretraditional commercial advertisers. The soon-to-appear MediaCityreport 2004, the study of more than 200 projects on customerinformation media in Europe and the US reports in detail on thisnew trend.

The friendlyway counter system is available immediately fromEUR 1,890.00 at friendlyway and its European partners. The priceincludes the friendlyway secure browser and composer software.The secure browser software protects the system against softwarevandalism. The composer software takes over the display timecontrol and Internet access. Information on other productspecifications and the company in general is available at:http://www.friendlyway.de

friendlyway has concentrated on the interface of the two megatrends, "online/offline" and "mobile/stationary". In the megatrend "online/offline", banks and commercial customers bring e-commerce into classic businesses. In the mega trend"mobile/stationary", these e-commerce offers are controlled andrequested via mobile terminals. For example, customers willdownload product information to their mobile computers and takeit home. Here, friendlyway is developing and marketingtechnological solutions via its network of partners throughoutEurope, Asia and its own subsidiary, friendlyway Inc. in SanFrancisco.

ots Original Text Service: friendlyway AG Internet:http://www.presseportal.de

Further information for the press: friendlyway AG 12-16Münchner Str D-85774 Unterföhring (+49) (0)89 95 97 91 55 (+49)(0)89 95 97 91 40 e-mail: andreas.stuetz@friendlyway.comInternet: http://www.friendlyway.de

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