PUMA(R) Announces Partnership with Vexed Generation

Herzogenaurach, Germany, 09.12.2003 (PROTEXT) - Today PUMA(R)AG announces a partnership with London based Vexed GenerationClothing. The collaboration introduces two new apparel lines,Martial Arts and Urban Mobility, to the mens 2004 AutumnCollection. Taking design direction from the needs of citydwellers, each line features functional separates intended for amobile lifestyle. "Our partnership with Vexed Generation conveys PUMAs modernvision in the sportswear market, said Alden Sheets, President ofApparel Worldwide at PUMA. "This marks PUMAs first apparelcollaboration outside the luxury sport category and furtherdiversifies the brands sportlifestyle range. Influenced by one of the earliest martial arts forms, ShotokanKarate, the Martial Arts line features highly adaptable designsthat incorporate freedom of movement and elements of secrecy.Recognizing the need for urban travel wear, the Urban Mobilityline is aimed at cyclists and scooterists and includes a range oftechnical clothing designed for protection on and off thevehicle. "Congestion and emissions are a growing concern and two-wheeledtransport helps relieve these urban pressures, said Adam Thorpe,Co-founder and designer of Vexed Generation. "In working withPUMA, we wanted to create garments that promote and support thismobile lifestyle and the result is a collection that looks goodand performs well. PUMAs and Vexeds common goal to push the limits of design isapparent in the aesthetic and functional innovation of the twocollections. "Combining form and function, these unique designsmaintain a clean silhouette and incorporate performance fabrics,multi-functional features and original detailing," said JoeHunter, Co-founder and designer of Vexed. Highlights from Martial Arts and Urban Mobility will beunveiled to the press in Spring 2004 with distribution scheduledfor Autumn 2004 at exclusive retailers. About Vexed Generation Established in 1994 by Adam Thorpe andJoe Hunter, Vexed Generation Clothing produces street wear andaccessories that promote issues of environmental and socialsignificance. The designer duo is also known for its Karrysafeline that features products designed to deter theft. ### PUMA(R) is the global athletic brand that successfully fusesinfluences from sport, lifestyle and fashion. PUMAs uniqueindustry perspective delivers the unexpected in sportlifestylefootwear, apparel and accessories, through technical innovationand revolutionary design. Established in Herzogenaurach,Germany in 1948, PUMA distributes products in over 80 countries.For further information please visit www.puma.com.

Contact: Karin Hesselvik PUMA International + 1 617 488 2964karin.hesselvik@puma.com

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