PUMAŽ Announces Collaboration with Philippe Starck New Footwear Collection to Launch in Autumn 2004

Nürnberg, Germany, 09.01.2004 (PROTEXT/ots) - PUMAŽ announcestoday a collaborative partnership with world-renowned designer,Philippe Starck. The evolutionary footwear collection by PUMAand Philippe Starck will launch in Autumn 2004. Known for hisexpressionist architecture and contributions to virtually everyarea of design, Starck has finally found a partner for hisvision of a strikingly modern collection of footwear. I have been interested in venturing into the world of footwearfor twelve years and have finally found the right partner inPUMA, said Philippe Starck. The collaborative effort results ina collection of footwear that is modern and minimalist, with thephilosophy that less is more. The Starck with PUMA collection explores design by uniting theunobvious and mixing personalities to push the boundaries ofdesign. Starck is a designer of many things, including famousbuildings, hotels and restaurants with work displayed in museumsthroughout the world. PUMA is a brand whose mission is to fusesport and lifestyle, resulting in fresh and new footwear andclothing collections. The objective of PUMAs co-op projects is for an outsidedesigner to share a different perspective so that we can learnfrom one another. Philippe Starck is known mostly for his workwithin the worlds of architecture and interiors. Starck broughtthis design sensibility to PUMAs fashion and sport product forthis collection. The partnership did not happen overnight, itwas something that we spent two years putting together so wecould get it right, said Antonio Bertone, Director of GlobalBrand Management for PUMA. The collection was presented at Pitti Uomo in Florence inJanuary. More information will be released about the PhilippeStarck collection in Spring 2004. For information aboutPhilippe Starck, please visit www.philippestarck.com. # # # PUMAŽ is the global athletic brand that successfully fusesinfluences from sport, lifestyle and fashion. PUMAs uniqueindustry perspective delivers the unexpected in sportlifestylefootwear, apparel and accessories, through technical innovationand revolutionary design. Established in Herzogenaurach,Germany in 1948, PUMA distributes products in over 80 countries.For further information please visit www.puma.com.

Subscribers please note that material bearing the slug"PROTEXT" is not part of CTK's news service and is not to bepublished under the "CTK" slug. Protext is a commercial serviceproviding distribution of press releases from clients, who areidentified in the text of Protext reports and who bear fullresponsibility for their contents.

PROTEXT