PUMAŽ New Partner of Ferrari Sports company becomes official supplier to F1 Team

HERZOGENAURACH (Germany), September 8th 2004 - PUMAŽ AG anderrari Spa today announce that they have signed a multi-yearcontract, which becomes effective on January 1st 2005. PUMA AGwill become the official licensee of replica and fan merchandiseas well as supplier of Scuderia Ferrari Marlboro, the mostsuccessful Formula 1 team of all times. Therefore, in addition tofireproof racing products, PUMA will supply the team withteamwear, team footwear, as well as accessories. The essence ofthe contract is the official merchandising collection of Ferrari.

I am very pleased with our new partnership with Ferrari andits Formula 1 team, says Jochen Zeitz, CEO and Chairman of PUMAAG. Over the past years, PUMA has strengthened its position asone of the leading suppliers in the motorsport area. ScuderiaFerrari Marlboro is at the top of Formula 1 and like PUMA theycombine high performance, technological competence and designwith innovative styling. This makes the team the perfect fit forus and we are proud to work with such a successful partner andto celebrate future triumphs together with them.

Jean Todt, Director General of Ferrari, as well asresponsible for the Formula 1 team adds: PUMA is one of theleading suppliers in motorsport and we are looking forward toworking with our new partner.

With the Future Cat (high and low cut) the merchandisingcollection available to the consumer from March 2005 - featuresa unique product. The red and white shoe carries both the FerrariRacing Shield as well as the PUMA logo. The range of articleswill also include the team-shirt and team-polo (long- and short-sleeve) as well as caps, sweatshirts, rainjackets, and theofficial replica-shirt, identical to those worn by the team. As aspecial design feature the well-known footwear Formstrip isincorporated into the epaulette.

Ferrari has a long and proud history in motorsport. As earlyas 1951, Ferrari achieved its first victory at the Grand Prix ofGreat Britain. Besides the early success in securing this seasonsWorld Drivers title as well as the World ConstructorsChampionship, further highlights have been the 13 other Driversand Constructors Championship titles the team collected over thepast decades.

PUMAŽ performance racing shoes were first used by variousdrivers and teams in the 1970s and early 1980s. And since 1998PUMA's motorsport division has gradually assembled an impressiveportfolio of sponsorships. In the 2004 season PUMA is theofficial supplier of racing gear in several motorsportdisciplines in addition to Formula 1, such as WRC, F 3000, DTM,etc. PUMAŽ is the global athletic brand that successfully fusesinfluences from sport, lifestyle and fashion. PUMAs uniqueindustry perspective delivers the unexpected in sportlifestylefootwear, apparel and accessories, through technical innovationand revolutionary design. Established in Herzogenaurach, Germanyin 1948, PUMA distributes products in over 80 countries. Forfurther information please visit http://www.puma.com.

FOR IMMEDIATE RELEASE

Contact: Ulf Santjer, Tina Heinlein CorporateCommunications,Corporate Communications PUMA AG, PUMA AG +49 913281 2489, +49 9132 81 2561, ulf.santjer@puma.com,tina.heinlein@puma.com

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