Scarlett Johansson Signed as Face for New Calvin Klein Fragrance

NEW YORK, Feb 17 (PRNewswire) - Calvin Klein CosmeticsCompany today announced that actress ScarlettJohansson will be the face for a new Calvin Klein fragrancelaunching globally in Fall 2004.(Photo: http://www.newscom.com/cgi-bin/prnh/20040217/NYTU029-a http://www.newscom.com/cgi-bin/prnh/20040217/NYTU029-b )

An extraordinary young talent, Ms. Johansson is a naturalbeauty with an independent style. At 19, she has already won aBest Actress Award from the British Academy of Film andTelevision Arts (BAFTA) for her performance in Lost inTranslation. She also received two Best Actress Nominations atthis year's Golden Globes for her roles in Lost in Translationand Girl with a Pearl Earring. The rising star currently hasthree major motion pictures in theatres with three more films inpost-production, and begins shooting her next movie in March.

"Scarlett is a talented young force that exudes asophistication and confidence that is not readily seen today and,she balances it all with a relaxed attitude and a sense ofhumour," commented Kim Vernon, Senior Vice President of GlobalCommunications & Advertising for Calvin Klein, Inc.

"Just when I thought things couldn't get better, somethinglike this happens," said Scarlett Johansson. "Being associatedwith Calvin Klein is a real thrill."

This marks the first starring role in a major advertisingcampaign for Johansson, who catapulted to fame with films such asLost in Translation and Girl with a Pearl Earring. While the newfragrance is still under wraps, Johansson has signed to star inthe print and television campaign, which begins shooting inMarch.

"Calvin Klein has an incredible history of featuring up-and-coming talent in ads. We made the decision to sign Scarlettbecause she is so of the moment: hip, fresh with an urbansophistication. Scarlett is a rising star, and we are veryexcited to work with her," stated Laura Klauberg, senior vicepresident, marketing of Unilever Cosmetics International.

Photographer Peter Lindbergh will shoot the print campaignand Neil Kraft of Kraftworks will serve as Creative Director forthe television campaign.

Calvin Klein is recognized for constantly seeking out newfaces, models, actors, musicians, artists and athletes in theearly stages of their careers.Currently, Calvin Klein has exclusive contracts with modelNatalia Vodianova and pro-athlete Fredrik Ljungberg. And now,Scarlett Johansson can be added to an impressive list ofpersonalities that were recognised early on by Calvin Klein. Pastcampaigns have featured models: Kate Moss, Brooke Shields,Christy Turlington, Jessica Miller; actors: Mark Wahlberg, TalisaSoto, Andie McDowell, Antonio Sabato, Jr., Ashton Kutcher; andmusicians: Moby, Macy Gray and Pharrel Williams.

Unilever Cosmetics International is the New York basedmanufacturer of global fragrances for Calvin Klein, Nautica, VeraWang, BCBG Max Azria, Chloe, Cerruti and Lagerfeld.Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20040217/NYTU029-ahttp://www.newscom.com/cgi-bin/prnh/20040217/NYTU029-bAP PhotoExpress Network: PRN3Source: Calvin Klein Cosmetics CompanyCONTACT: Elizabeth Musmanno, +1-212-326-6856, for Calvin KleinCosmetics Company. PRN Photo Desk, photodesk@prnewswire.com

Subscribers please note that material bearing the slug"PROTEXT" is not part of CTK's news service and is not to bepublished under the "CTK" slug. Protext is a commercial serviceproviding distribution of press releases from clients, who areidentified in the text of Protext reports and who bear fullresponsibility for their contents.