Sony earns important recognition from TIPA * Sony DV Handycam is 'Best Camcorder' in TIPA's European Photo & Imaging Awards 2002-2003

BERLIN August 25 (PROTEXT/PRNewswire) - Sony Europe ispleased to be the recipient of the prestigious Technical ImagePress Association's (TIPA) Award for Best Camcorder as part ofTIPA's European Photo & Imaging Awards 2002-2003. The SonyDCR-TRV40/50 1.5 Mega Pixel DV Handycam, one of the firstavailable from Sony with Bluetooth capability, has been selectedfor its exceptional range of features and networkingcapabilities.

"We are proud that our camcorder has been chosen by TIPA,"said Gildas Pelliet, Vice President, Sony Digital Imaging Europe."To us, the award represents a vote of confidence from theEuropean photography and imaging community and is an honourableaccolade for this successful product."

TIPA is Europe's largest independent industry group for photoimaging publishers with a membership that represents 33 magazinesfrom 14 countries. The TIPA Awards are voted by the editormembers of the association and the judging panel described theSony DCR-TRV40/50 as: "... a camcorder with exceptional featurescoupled with outstanding image quality. One of the firstcamcorders with Bluetooth wireless capability, it offersfirst-class editing options and exceptional on-camera reviewfacilities. This outstanding array of features comes at anattractive mid-range price, making it an obvious winner in thiscategory."

The Sony DCR-TRV40/50 was successfully launched in Europe inMay this year. A member of the Sony mini DV family, the camcorderestablishes new standards in image quality, user functions andnetwork interfacing capabilities. The Bluetooth version offerswireless capability in those countries with a supportinginfrastructure and both models can be transformed into anadvanced Webcam within an Internet-based video communicationnetwork.

The award will be presented at the TIPA Awards Ceremony atthe Photokina World of Imaging Fair in Cologne on 25 September2002. Sony is one of the largest exhibitors at the show and willbe presenting its impressivearray of networked digital imaging products and technologies.About Sony

Sony manufactures audio, video, communications andinformation technology products for the global consumer andprofessional markets. With its music, pictures, game and onlinebusinesses, Sony is uniquely positioned to become a leadingpersonal broadband entertainment company in the 21st century. InEurope Sony recorded consolidated annual sales of EUR 14.76billion (yen 1,609 billion) for the fiscal year ended March 31,2002, based on an average market exchange rate for the sameperiod of yen 109 to the euro. Sony Europe, headquartered at theSony Center am Potsdamer Platz in Berlin, is responsible for thecompany's European electronics business and registeredconsolidated sales of EUR 9.36 billion (see Reference) for thefiscal year ended March 31, 2002.

For more information on Sony Europe, please visithttp://www.sony-europe.comReference:

Figures for the cellular phone business from October 1, 2001are excluded from Sony Europe's consolidated sales.About TIPA:

TIPA, the Technical Image Press Association, was founded in1991 as an independent, non-profit making publisher's group, opento European independent photo and video magazines. With 33 membermagazines from 14 countries, TIPA is by far the largest photoimaging publishers association in Europe. TIPA members meet oncea year to discuss projects, share opinions and comment onindustry innovations and trends.

In addition, for any queries about Sony in your respectivecountry, pleasecontact your local Sony PR office Corporate CommunicationsEurope.

For further information regarding Sony in Berlin, pleasecontact:Matthias Colli, Corporate Communications Europe , Sony EuropeGmbH , tel: +49 30 2575 5158, fax: +49 30 2575 5174 , email:matthias.colli@eu.sony.com, www.sony-europe.com/presscenter

Subscribers please note that material bearing the slug"PROTEXT" is not part of CTK's news service and is not to bepublished under the "CTK" slug. Protext is a commercial serviceproviding distribution of press releases from clients, who areidentified in the text of Protext reports and who bear fullresponsibility for their contents.

PROTEXT