Sony establishes Aiwa Marketing of Europe * Paving the way for future growth of Aiwa branded business

BERLIN October 1 (PROTEXT/PRNewswire) - Sony Europe today announced the establishment of Aiwa Marketing of Europe B.V. effective October 1st, 2002 as a wholly-owned subsidiary of Sony Europe. Based in the vicinity of Rotterdam, the Netherlands, Aiwa Marketing of Europe will be responsible for the brand management, marketing and sales of Aiwa branded products in Europe.

The creation of the new sales and marketing platform for Aiwa products in Europe follows a joint announcement on February 28, 2002 made by Sony Corporation and Aiwa Co., Ltd. that Aiwa would become a wholly-owned subsidiary of Sony as of October 1st. The agreement specified that Aiwa’s production and sales platform would be integrated into the Sony Group’s Engineering, Manufacturing and Customer Services (EMCS) and sales platforms.

”Today’s announcement is part of Sony’s overall strategy to integrate the full potential of the Aiwa brand and pave the way for the future growth of Aiwa branded business in Europe,” said Domingo Jaumandreu, Sony Europe Vice President and Managing Director of AIWA Marketing of Europe. ”Our mission is to offer exciting new products geared for the youth of today and young professionals, and to further enhance the Aiwa brand as a leading personal multimedia entertainment brand of the 21st century,” he added.

As previously announced, Aiwa sales operations in the United Kingdom, Poland and Russia have been integrated into existing Sony sales operations as Aiwa Business Divisions. Aiwa Marketing of Europe will be responsible for the sales of Aiwa branded products in other European countries. In addition, the company will be responsible for the overall marketing activities of Aiwa products. Company Outline: 1. Company Name: Aiwa Marketing of Europe B.V. 2. Establishment: October 1st, 2002 3. Location: Ligusterbaan 10-12, 2908 LW Capelle aan den IJssel The Netherlands 4. Capital Participation: Sony Europe Holding B.V. 100% 5. Managing Director: Domingo Jaumandreu(concurrently Sony Europe Vice President) About Sony Europe:

Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to become a leading personal broadband entertainment company in the 21st century. In Europe Sony recorded consolidated annual sales of EUR 14.76 billion (yen 1,609 billion) for the fiscal year ended March 31, 2002, based on an average market exchange rate for the same period of yen 109 to the euro. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company's European electronics business and registered consolidated sales of EUR 9.36 billion* for the fiscal year ended March 31, 2002.

For more information on Sony Europe, please visit http://www.sony-europe.com

(* Figures for the cellular phone business from October 1, 2001 are excluded from Sony Europe's consolidated sales.) For more information, please contact: Aldo Liguori Corporate Communications Europe Sony Europe GmbH tel:+49 30 2575 5159 fax: +49 30 2575 5174 email: aldo.liguori@eu.sony.com http://www.sony-europe.com/presscenter Kiyo Sumiya Corporate Communications Europe Sony Europe GmbH tel: +49 30 2575 5160 fax: +49 30 2575 5174 email: Kiyohiko.Sumiya @eu.sony.com Kiyo Sumiya Corporate Communications Europe Sony Europe GmbH tel: +49 30 2575 5160 fax: +49 30 2575 5174 email: Kiyohiko.Sumiya @eu.sony.com

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