Sony Europe introduces WEGA Theatre as the total home theatre solution

BERLIN August 16 (PROTEXT/PRNewswire) - Sony Europe hastoday announced a new marketing and communications strategy forits home theatre product range. Named WEGA Theatre, this newstrategy emphasises the company's unique position as a totalentertainment company, with its consumer electronics, music,pictures, games and online businesses.

"Under the WEGA Theatre umbrella, Sony offers total hometheatre solutions, for any room or application, that are flexibleenough to meet the needs of a wide range of consumers," saidClaudio Borroni, Vice President, Sony Visual Products Europe."Consumers also want to find easy solutions for setting up a hometheatre and WEGA Theatre offers that as well."

WEGA Theatre products combine advanced Sony technologies andstylish design in all AV-related categories from widescreentelevisions and DVD-Video players to AV receivers and surroundspeaker systems. In the latter half of this year, Sony isintroducing a number of exciting new home theatre solutions, suchas: Sony's first Memory Stick-compatible, widescreen FD TrinitronWEGA KV-36FQ80, which allows users to view high quality imagesdirectly from a Memory Stick, without additional equipment;the new DAV-S880, an all in one home theatre solution includingDVD-Video and Super Audio CD with surround speakers; and the newsuper-compact Picot, a fully-featured DVD-Video player with astriking design especially targeted for youths and the young atheart.

In addition to a dedicated WEGA Theatre magazine featuringSony's home theatre solutions, Sony will launch a new interactiveweb site in October 2002, http://www.sony-europe/wegatheatre,which helps users pull together a complete set-up, based on theirneeds and budget, as well as recommend individual products to addto their own systems. "We want to meet consumer demand for ultimate homeentertainment in the best way, that's why we will make them aunique offer," continued Borroni, "that combines Sony's strengthin both hardware and software."

Under the theme Catch the Best Movies, Sony Europe issupporting its WEGA Theatre strategy with a pan-European DVD discpromotion around the highly anticipated release of Spider-Man,the blockbuster movie from Sony Pictures Entertainment. Consumerswill enjoy this unique offer in which they will receive up to tenfree blockbuster films from Sony Pictures, with selected WEGATheatre purchases. This promotional campaign will be supportedwith Television and print advertising thematically focuses on theanticipation of using a WEGA Theatre set-up and experiencing hometheatre. Promotions and advertising will be launched acrossEurope beginning mid October 2002 (launch date varies fromcountry to country).

For more information about WEGA Theatre, please contact us orvisit our web site at http://www.sony-europe/wegatheatre.About Sony Europe

Sony manufactures audio, video, communications andinformation technology products for the global consumer andprofessional markets. With its music, pictures, game and onlinebusinesses, Sony is uniquely positioned to become a leadingpersonal broadband entertainment company in the 21st century. InEurope Sony recorded consolidated annual sales of EUR 14.76billion (yen 1,609 billion) for the fiscal year ended March 31,2002, based on an average market exchange rate for the sameperiod of yen 109 to the euro. Sony Europe, headquartered at theSony Center am Potsdamer Platz in Berlin, is responsible for thecompany's European electronics business and registeredconsolidated sales of EUR 9.36 billion* for the fiscal year endedMarch 31, 2002.

For more information on Sony Europe, please visithttp://www.sony-europe.com

(* Figures for the cellular phone business from October 1,2001 are excluded from Sony Europe's consolidated sales.)

For more information, please contact Yolanda Hunt CorporateCommunications Europe Sony Europe GmbH tel: +49 30 2575 5313fax: +49 30 2575 5174email: yolanda.hunt@eu.sony.comhttp://www.sony-europe.com/presscenterIn addition, for any queries about Sony in your respectivecountry, please contact your local Sony PR office corporatecommunications europe.For more information, please contact:Yolanda HuntCorporate Communications EuropeSony Europe GmbHtel: +49 30 2575 5313fax: +49 30 2575 5174email: yolanda.hunt@eu.sony.com

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