Sony Extends Choice and Lifestyle Versatility With Two New Small-Mid Screen LCD Television Models * Competitively Priced Sony LCD TV Models Set New Value Standa

BERLIN (Germany) September 14 (PROTEXT/PRNewswire) - Buildingon the success of its ultra slim-line and stylish LCD (LiquidCrystal Display) Television Series, Sony Europe has todayannounced the introduction of two new small-mid screen models.The 23-inch KLV-L23M1 offers the latest developments in Sony WEGAEngine technology, and provides a High Definition (HD) capabletelevision set whilst the 17-inch KLV-17HR3 provides an elegantlower priced gateway to Sony's legendary television viewingexperience for the broadest range of home entertainment users.Extended colour options (in black and silver) allow the user tointegrate their new television within their existing homeentertainment network. The ultra slim-line small-mid screenmodels provide the opportunity for users to enjoy the stunningSony LCD TV viewing experience in a range of domesticenvironments including kitchens, studies and bedrooms.

For today's digital TV viewer looking for a combination offully featured performance and value for money, the KLV-L23M1offers an attractive proposition. Harnessing all the digitalimage processing potency of Sony's WEGA Engine, it offers thebest image quality available across its entire 23-inch 16:9aspect ratio screen. The KLV-L23M1 is HD capable with atremendous 1,366 x 768 pixel resolution screen resulting indefinition, brightness and contrast that brings televisionentertainment to life. At the same time, a PAL 3D Comb filterlends the images a degree of realism that you feel you can reachout and touch. Audio processing is another strong point withVirtual Dolby Surround Sound and BBE Digital Signal Processingplayed back through two powerful 7cm, 4W full-range speakers,each combined with a 2.8cm oval tweeter to enhance high frequencysound reproduction.KLV-17HR3

Offering widescreen (15:9) WXGA resolution viewing andsharing many core features of more expensive Sony LCD TV models(Picture Freeze, Sleep Timer, Teletext), the newKLV-17HR3 offersa degree of performance and choice that was previously beyond thereach of this price point.

"These two new models provide exceptionally high value formoney to users that are in search of high quality homeentertainment and reflect the rapidly increasing demand for flatscreen displays with an emphasis on slim-line design andincreased image resolution," commented Andreas Ditter, Director,Television Marketing Europe at Sony Europe. "We are continuingthe Sony WEGA heritage with two new LCD small-mid screen modelsthat extend and enrich the user's choices in their personallives. These new models provide the same sophisticated digitalviewing platform outside the main living room environment - inkitchens, studies - wherever you choose to install it."Style and functionality - it must be Sony

In developing these new LCD TV models, Sony has emphasiseddigital age functionality without compromising the style andelegance that have become bywords for Sony WEGA television. A 170degree viewing field means that users can move around a room -for example whilst preparing food in a kitchen - whilst stillenjoying this high quality moving image. Sony's Picture Freezefacility is another feature that enhances the viewing experience.Using this facility, the image freezes whilst the audio continues- ideal for writing down an address or cooking recipe.

Sony has succeeded in extending technical performance at thesame time as developing miniature components. Weighing just 10kgor 5kg (without their stand) and with a super slim-line 102mm or91mm profiles, the KLV-L23M1 and KLV-17HR3 look equally stunningfreestanding our wall-mounted (utilising a custom-designedbracket). Their stylish good looks provide a sophisticatedvisual focus in even the most design conscious livingenvironment. The KLV-L23M1 features built in AC capabilities - afeature that further enhances their versatile application in arange of different domestic environments.

With a range of input and output options, including SCART,audio in/out and S-Video input these new LCD televisionsintegrate seamlessly within a multi-component Sony homeentertainment system. Available for the first time in eitherblack or silver, both televisions share the same distinctivedesign contours and aesthetic appeal that set Sony homeentertainment technology apart from its competitors.Sony targets increased market share

Having established its LCD Television range at the high-endof the market, Sony is embarking on an ambitious marketdevelopment campaign involving promotion and pricing initiatives.The company has announced price reductions across its LCD TVrange with the aim of establishing a market leading position inEurope. "Flat panel displays, such as our LCD TV Series aregrowing in popularity and we have targeted this as a keydeveloping market," explains Andreas Ditter. "When we combineSony quality with one of the market's best value for moneypropositions it makes the decision to step up to Sony LCD TVsimple."About Sony:

Sony manufactures audio, video, communications andinformation technology products for the global consumer andprofessional markets. With its music, pictures, game, and onlinebusinesses, Sony is uniquely positioned to become a leadingpersonal broadband entertainment company in the 21st century. InEurope, Sony recorded consolidated annual sales of EUR 13.47billion (yen 1,765 billion) for the fiscal year ended March 31,2004, based on an average market exchange rate for the sameperiod of yen 131 to the EUR. Sony Europe, headquartered at theSony Center am Potsdamer Platz in Berlin, is responsible for thecompany's European electronics business and registeredconsolidated sales of EUR 8.71 billion for the fiscal year endedMarch 31, 2004.

For more information on Sony Europe, please visithttp://www.sony-europe.com and http://www.sony-europe.com/presscenterSource: Sony Europe GmbHShusuke Kanai, Corporate Communications Europe, Sony Europe GmbH,tel +44-(0)1932-817357, fax +44-(0)1932-816649, email:shusuke.kanai@eu.sony.com. In addition, for any queries aboutSony in your respective country, please contact your local SonyPR office.

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