Sony makes Audio, Video and IT connectivity a reality for everyone * Many new products, technologies and services enable on- and offline connectivity

BERLIN March 4 (PROTEXT/PRNewswire)-Sony Europe hasintroduced a range of new products that make the networking ofAudio, Video and Information Technology a reality for everyone.At this year's Sony European Press Forum in Berlin, attended by250 journalists, Sony Europe has unveiled products andtechnologies that enable personal networking to consumers. Plansto strengthen Sony's direct relationship with its customers andto further develop the synergy between electronics and contentwere also announced.

"We are creating a digital environment where the user hascontrol," said Sony Europe President, Mike Tsurumi. "Bydesigning products that are network-ready, easy to operate andfun to use, we are making personal communication networkingaccessible and enjoyable for everyone."

The new Sony products for on- and off-line personal networksinclude a complete line-up of DVD recording solutions that arecompatible with multiple DVD-Video recording formats, a new 1GBMemory Stick that vastly increases storage capacity and datatransfer rates for enabled products, plus important developmentsin the four central connectivity platforms, namely WEGAtelevisions, PlayStation, mobile devices and VAIO PCs."Our strategy of connectivity fits well with the change ininfrastructure in Europe from narrowband to broadband, includingthe wireless hotspots which are already gaining popularity," hecontinued.

"In this new age of wide bandwidth and fast data transfer,the television will be the centre of home entertainment. As aglobal technology and media company, Sony is the only companythat is capable of bringing both content and products to theconsumer that exploit the new infrastructure and elevate theirenjoyment to new levels."

Sony Europe has also highlighted a programme of customerrelationship management designed to increase the intimacy of therelationship with its customers. At the heart of this programmeis the customer ID, 'My Sony,' which is a passport to the Sonyworld of products, content and services. Mike Tsurumi commented:"My Sony is our key to moving more closely to the needs andwishes of our customers. It will provide us with a valuablesteer towards offering exciting new services and pursuing newgrowth opportunities."

"Today, Sony is instrumental in enriching people's lives inmany different ways," he concluded. "The essence of the brand isentertaining, innovative, inspirational and fun. Now that we areadding real connectivity to the mix, then your imagination willbecome the only limit on what you can achieve with Sony."About Sony Europe

Sony manufactures audio, video, communications andinformation technology products for the global consumer andprofessional markets. With its music, pictures, games and onlinebusinesses, Sony is uniquely positioned to become a leadingpersonal broadband entertainment company in the 21st century. InEurope Sony recorded consolidated annual sales of EUR 14.76billion (yen 1,609 billion) for the fiscal year ended March 31,2002, based on an average market exchange rate for the sameperiod of yen 109 to the euro. Sony Europe, headquartered at theSony Center am Potsdamer Platz in Berlin, is responsible for thecompany's European electronics business and registeredconsolidated sales of EUR 9.36 billion [1] for the fiscal yearended March 31, 2002.For more information on Sony Europe, please visithttp://www.sony-europe.com([1] Figures for the cellular phone business from October 1, 2001are excluded from Sony Europe's consolidated sales.)Contact:Aldo LiguoriCorporate Communications EuropeSony Europe GmbHtel: +49 30 2575 5159fax: +49 30 2575 5162email: Aldo.Liguori@eu.sony.comwww.sony-europe.com/presscenter

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