Sports.com and Orad Hi-Tec Systems Announce Internet Deal

Kfar Saba, Israel (PROTEXT) - Sports.com(http://www.sports.com ), the most visited European sports site,and Orad Hi-Tec Systems (Neuer Markt: OHT - news)(http://www.orad.co.il ) have teamed to bring Orad'sVirtuaLive(TM) software to Sports.com. The deal is composed of anannual license and an advertising revenue sharing model. VirtuaLive converts video of actual sports highlights into 3Danimations that can be instantly viewed interactively over theInternet using Orad's proprietary camera and object trackingtechnologies. The animations may be found athttp://www.football.sports.com/orad . This is the first major Internet project launched by Orad'snew Internet Division, recently established following anagreement between Intel and Orad for joint development andenhancement of the next generation of sports webcasting. TheDivision's plans include giving the sports fan a completeinteractive experience on the Internet, from real-time statisticsto 3D "immersion" in an event, opening a window for new on-linesponsorships and e-commerce & merchandising opportunities. "We are looking forward towards our cooperation withSports.com," said Dr. Miky Tamir, Orad's Executive Vice-President. "The launch of VirtuaLive will be followed in the nearfuture by LIVE football webcasting using Orad's newly developedtechnologies. Imagine watching a football match in real-timeusing compelling 3D graphics from any viewpoint, for example,that of a favorite player. We believe this is the future ofsports webcasting." "For the first time, football fans visiting our site will beable to view highlighted events in a full 3D interactiveenvironment," said Thomas Jessiman, Managing Director ofSports.com. "We have the best coverage of European football atSports.com and VirtuaLive is a critical addition." More About Orad Orad is a publicly traded company, whose principal investorsare ISL, the world's largest sports sponsorship organization;ORMAT Group, a publicly traded conglomerate of companies engagedin high-tech investments, optical inspection, alternative energyand sophisticated medical diagnostics; and Intel Atlantic, asubsidiary of Intel. Inc. that has recently invested in thecompany. Founded in 1993, Orad is a world leader in virtual sets,virtual advertising and sports production tools. Orad specializesin the development and manufacture of video and real-time imageprocessing technologies. Orad has received extensive worldwiderecognition for its systems at a wide range of events. otsOriginal Text Service: Orad Hi-Tec Systems LTD Internet:http://www.newsaktuell.de Contact: Mr. Eitan Kushner of Orad Hi-Tec Systems, +972-9-767-6862, ext. 503, fax, +972-9-767-6861, oreitan@orad.co.il Web site: http://www.orad.co.il

http://www.sports.com

http://www.football.sports.com/orad

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