THE SWISS WATCHMAKING YEAR

Geneva (PROTEXT) The Swiss Watchmaking Year - a new editorialdynamic for the 2002 edition strengthens the position of thetitle as an undisputed leader on the watchmaking press scene. For its ninth edition due to appear in December this year, theSWISS WATCHMAKING YEAR, the watchmaking press leader, hasappointed Michel Jeannot of the BIPH to the post of Chief Editor. Between 1994, when the first edition appeared, and 1999,Michel Jeannot and Pascal Brandt, the two founders of the BIPH,determined the editorial line of the SWISS WATCHMAKING YEAR withtheir great technical knowledge of watches in general and of theSwiss watchmaking world in particular. For six successive years,their expertise and professional competence did much to establishthe credibility and high quality of the SWISS WATCHMAKING YEAR.The 2000 and 2001 editions added an international mediadimension, thanks in no small measure to the energies of aneditorial team consisting of Gérard Sermier, the Chief Editor,and Steve Axentios, Deputy Chief Editor. In parallel, distribution of the title was broadened toinclude new international markets, in particular the USA, theMiddle East and Asia, and the verified circulation now stands at25,448 copies. To accompany this success, the SWISS WATCHMAKING YEAR, withits sights firmly set on the future of the watchmaking industry,has strengthened its editorial platform by appointing MichelJeannot, of the BIPH - Watchmaking Information and Press Bureau -as the new Chief Editor of the SWISS WATCHMAKING YEAR. GérardSermier for his part is joining the editorial board. Our new Chief Editor is an acknowledged and widely knownjournalist. Quite apart from his senior responsibilities in theBIPH, which he will now assume in his own right, he was also theDeputy Chief Editor of the Journal Suisse de L'Horlogerie. Inaddition he has contributed to, and signed many articlesappearing in Montres Passion, Chronos, Gold'Or, Europastar,Bilan, NZZ and Le Temps.

ots Original Text Service: Promoédition SA Internet:http://www.presseportal.de For further information pleasecontact:

The Swiss Watchmaking Year Promoédition SA Antoine EGGERantoine.egger@quorum-com.ch Marketing & Communication

Tel. (+ 41) 22 809 94 60 - Fax (+ 41) 22 809 94 99

Internet :www.annee-horlogere-suisse.com www.swiss-watchmaking-year.com www.jahr-der-schweizer-uhren.com

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