Wincor Nixdorf - the innovative David vs. Goliath / Leaping from thirteenth place to Number 2 in the German-speaking region in just a few months

Munich, Germany (ots) - As reported by Hightext Verlag in itslatest edition of the iBusiness Executive Summary magazine,friendlyway has managed to improve its market position from 13thto 2nd in the past 24 months. This makes friendlyway marketleader after Wincor Nixdorf for the entire German-speakingregion, ahead of Siemens AG. "Of course we still aren't satisfied with the position we'vereached" says Klaus Trox, CEO of friendlyway. "In order toimprove it we are planning a hot autumn of new products in thecoming weeks. We're already looking forward to our 'David'taking on 'Goliath'!" friendlyway has concentrated on the interface of twomegatrends: 'online/offline' and 'mobile/stationary'. In the'online/offline' megatrend banks and trade customers are bringinge-commerce into the traditional branches. In the'mobile/stationary' megatrend these e-commerce offers can becalled up and controlled from mobile end-units. Customers can forexample download product information electronically to theirmobile computer and take it home. With this positioning friendlyway was voted one of the topinnovative companies in Germany this Spring by the "Netinvestor"magazine. Only last year friendlyway won 2nd place in theprestigious StartUp competition run by McKinsey, the Sparkassesavings banks and Stern magazine, ahead of 1300 competitorsacross Germany. ots Original Text Service: friendlyway AGInternet: www.presseportal.de If you have further questionsplease contact: Andreas Stütz friendlyway AG Münchner Str. 12-1685774 Unterföhring +49-(0)89-959-79155 +49-(0)89-959-79140 e-mail: andreas.stuetz@friendlyway.com

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